Tuesday, October 7, 2014

Elements to include in a persona

This article is intended to provide you with a list of some of elements that are most commonly suggested includes for the construction of personas for your project.

Many UX practitioners would argue that a persona is essential to the successful start-up of a User Centered Design Process. So what's a persona? It's a representation of the goals and behavior of a hypothesized group of users depicted as a fictional person. Yes, a pretend person that has many of the characteristics of the primary archetypes (not stereotypes) of users to you up-coming interface.

Many usability professionals have different ideas of what goes into the design of a persona document. While looking through many of the different resources online offering advice on this topic, here are what I'm calling the top ten elements that should be included in the design of your personas...

Top 10 Persona Elements

  1. Persona's interface goals
  2. Persona's name
  3. Persona's age
  4. Persona's attitude/ emotional perspective / personality
  5. Persona's background and experience: technical skill level / tech savvy?
  6. High resolution photo representing the persona / not drawing or cartoon
  7. Persona's daily tasks / duties / skills / day in the life / activities / common behaviors.
  8. Education / aptitudes / capability to learn
  9. Title / persona group / segments / archetype
  10. Persona's Quote <-- my own suggestion

Note: To see how I arrived at these suggestions, and to see some other suggestions, please feel free to check out the Top Persona Elements - 2014 spreadsheet. Let me know if you have questions.


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