Tuesday, June 10, 2014

Drop the buzzwords

I've had the pleasure of working in an office environment for many years. One common, naturally occurring phenomenon is the rise of buzzwords. What is a buzzword? Well, once upon a time people called them catch phrases. Seems as though the term started making it's appearance in the 1970's. One definition has it as...

"a word or phrase, often an item of jargon, that is fashionable at a particular time or in particular context." ~ Google search

They are simply wonderful to use in sentences... right? Don't they make you feel hip? Happening? Jiving? Steller? Don't you feel Cool? Dope? Fetch? Wow. Ok, ok.

When it comes to UX, it is our job to seek out those hang points, those difficult points, and yes those confusing points. As fun as buzzwords are to use in our conversation and content blocks, we should probably be wary of employing them. The sad matter is that they are usually tied to specific forums.. Which means that not everyone will understand their meanings.  


"Novice can mean many things to many different people, and it is important that you take responsibility for translating buzzwords into operational definitions." 
~ Jeff Rubin & Dana Chisnell, Handbook of Usability Testing

Avoid causing confusion by avoiding buzzwords like...
  • accelerate
  • accountability
  • action items
  • actionable
  • aggregator
  • agile
  • algorithm
  • alignment
  • analytics
  • at the end of the day
  • B2B/B2C
  • bandwidth
  • below the fold
  • best of breed
  • best practices
  • beta
  • big data
  • bleeding edge
  • blueprint
  • boil the ocean
  • bottom line
  • bounce rate
  • brand evangelist
  • bricks and clicks
  • bring to the party
  • bring to the table
  • brogrammer
  • BYOD (device)
  • change agent
  • clickthrough
  • close the loop
  • codify
  • collaboration
  • collateral
  • come to Jesus
  • content strategy
  • convergence
  • coopetition
  • create value
  • credibility
  • cross the chasm
  • cross-platform
  • cross-pollinate
  • crowdfund
  • crowdsource
  • curate
  • cutting-edge
  • data mining
  • dead in the water (eeklipzz favorite)
  • deep dive
  • design pattern
  • did you try rebooting?
  • digital divide
  • digital natives
  • discovery
  • disruptive
  • diversity
  • DNA
  • do more with less
  • dot-bomb
  • downsizing
  • drink the Kool Aid
  • DRM
  • e-commerce hairball
  • eat your own dog food
  • emerging
  • empathy
  • enable
  • end-to-end
  • engagement
  • engaging
  • enterprise
  • entitled
  • epic
  • evangelist
  • exit strategy
  • eyeballs
  • face time
  • fail fast
  • fail forward
  • fanboy
  • finalize
  • first or best
  • flat
  • flow
  • form follows function
  • freemium
  • function follows form
  • funded
  • funnel
  • fusion
  • game changer
  • gameify
  • gamification
  • glamour metrics
  • globalization
  • green
  • groupthink
  • growth hack
  • guru
  • headlights
  • heads down
  • herding cats
  • high level
  • holistic
  • homerun
  • html5
  • hyperlocal
  • i _______
  • iconic
  • ideation
  • ignite
  • immersive
  • impact
  • impressions
  • in the weeds
  • infographic
  • innovate
  • integrated
  • jellyfish
  • knee deep
  • lean
  • lean in
  • let’s shake it and see what falls off
  • let’s socialize this
  • let’s table that
  • level up
  • leverage
  • like _______ for _______
  • lizard brain
  • long tail
  • low hanging fruit
  • make it pop
  • make the logo bigger
  • maker
  • marketing funnel
  • mashup
  • milestone
  • mindshare
  • mobile-first
  • modernity
  • monetize
  • moving forward
  • multi-channel
  • multi-level
  • MVP
  • netiquette
  • next gen
  • next level
  • ninja
  • no but, yes if
  • offshoring
  • on the runway
  • open the kimono
  • operationalize
  • opportunity
  • optimize
  • organic
  • out of pocket
  • outside the box
  • outsourcing
  • over the top
  • paradigm shift
  • patent pending design
  • peeling the onion
  • ping
  • pipeline
  • pivot
  • pop
  • portal
  • proactive
  • productize
  • proof of concept
  • public facing
  • pull the trigger
  • push the envelope
  • put it in the parking lot
  • qualified leads
  • quick-win
  • reach out
  • Ready. Fire. Aim.
  • real time
  • rearranging the deck chairs on the Titanic
  • reimagining
  • reinvent the wheel
  • responsive
  • revolutionize
  • rich
  • rightshoring
  • rightsizing
  • rockstar
  • ROI
  • run it up the flagpole
  • scalability
  • scratch your own itch
  • scrum
  • sea change
  • seamless
  • SEM
  • SEO
  • sexy
  • shift
  • sizzle
  • slam dunk
  • social currency
  • social media
  • social media expert
  • social proof
  • soft launch
  • solution
  • stakeholder
  • standup
  • startup
  • stealth mode
  • stealth startup
  • sticky
  • storytelling
  • strategery
  • strategy
  • sustainability
  • sweat your assets
  • synergy
  • take it offline
  • takes a long time to turn a big ship
  • team building
  • tee off
  • the cloud
  • the mayor of _________
  • thought leader
  • thrown under the bus
  • tiger team
  • tollgate
  • top of mind
  • touch base
  • touchpoints
  • transgenerate
  • transparent
  • trickthrough
  • uber
  • unicorn
  • uniques
  • unpack
  • user
  • usercentric
  • value proposition
  • value-add
  • vertical cross-pollination
  • viral
  • visibility
  • vision
  • Web 2.0
  • webinar
  • what is our solve
  • what’s the ask?
  • win-win
  • wizard

Remember your users!!!

Take Care ~e

1 comment:

Luke said...

No doubt! I hate it when people say "EPIC"!!! haha. Thanks for sharing.

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